Sony Pictures Television
RENE SANTAELLA NAMED SENIOR VICE PRESIDENT, GLOBAL AD STRATEGY & OPERATIONS, DIGITAL NETWORKS, SONY PICTURES TELEVISION
CULVER CITY, CA, May 14, 2015 – René Santaella has been promoted to senior vice president of global ad strategy and operations, Digital Networks for Sony Pictures Television (SPT). He will continue to report to Eric Berger, executive vice president of Digital Networks, SPT and general manager of Crackle. In this expanded role, Santaella will lead the global ad sales strategy and operations for Crackle, as well as PlayStation in the U.S., overseeing programmatic, ad platform and audience measurement initiatives for both platforms.
“René’s insights and leadership have helped Crackle become a leader in free streaming TV and a compelling choice for advertisers and strategic partners,” said Berger. “In this evolving media landscape, he is the perfect choice to lead the monetization strategy of our portfolio of platforms as well as deliver new capabilities that will advance both our business and the industry.”
Previously, from 2012 to 2015, Santaella was vice president and general sales manager for SPT, where he was responsible for ad solutions and operations, trade marketing and corporate synergy across Crackle and PlayStation. Crackle has forged a number of industry groundbreaking ad sales initiatives under his leadership, including the first interactive video ad unit on all screens with Innovid and the first multi-platform audience measurement system with comScore.
Prior to SPT, Santaella was director of ad sales marketing for Disney Interactive, leading digital and multiplatform advertising and marketing solutions that spanned online, mobile, social, television, radio and print and across multiple business units with Disney Parks & Resorts, Hollywood Records and Walt Disney Pictures. Prior to Disney, he spent several years as senior vice president and chief operating of?cer of Fireworks Enterprises, a start-up entertainment marketing agency representing clients such as eBay, Mercedes Benz and Visa. During his tenure, he led client development of entertainment related promotions and marketing alliances while also managing day-to-day business operations.
Earlier in his career, Santaella worked for Sony Pictures Entertainment in the Global Strategic Marketing group, building third party theatrical film promotions; as well as at PPW Inc, where he produced marketing events for the leaders in the sports and entertainment industries.
Throughout his career, Santaella’s work has been recognized by some of the industry’s most respected organizations, earning him two IAB MIXX awards and a Webby Award for Interactive Advertising and Branded Content.
Santaella holds a Master of Business Administration from the Anderson School at UCLA and a Bachelor’s degree from UCLA.