Sony Pictures Television

Press Release


SONY PICTURES TELEVISION NETWORKS ACQUIRES VIASAT3 AND VIASAT6 CHANNELS IN HUNGARY


London, 11 February 2015 – Sony Pictures Television (SPT) Networks has reached an agreement to acquire the Hungarian VIASAT3 and VIASAT6 TV channels from international entertainment group MTG (Modern Times Group).  
 
The two channels will expand the current portfolio of SPT brands in Hungary, which already includes the AXN, AXN White and AXN Black linear channels as well as two digital services: AXN NOW and AXN Player. The completion of the transaction will be subject to Hungarian regulatory approval.
 
Lyle Stewart, senior vice president, SPT Networks, CEEMA, said: "This deal clearly strengthens SPT Networks’ position in the Central European market and we are focused on further growing our business over the coming year, building on the considerable success our channels and digital services have already had.”
 
John Rossiter, general manager, SPT Networks, Central Europe, said: “This acquisition is a big milestone in our plans to boost SPT Networks’ audience share in Hungary and across the CE region as a whole, allowing us to establish multiple strong brands in the market. The VIASAT channels stand for high quality programming and make a great addition to our existing portfolio.” 
 
Following the acquisition, SPT Networks will have a 6.4% audience share of the commercially important 18-49 demographic in Hungary*, making it the fourth biggest cable/satellite/multichannel operator in the country.
 
VIASAT3 features blockbuster movies, hit TV shows and original productions – including  The Devil Wears Prada, the Harry Potter movies, The Blacklist and Agents of S.H.I.E.L.D. -  and enjoys popularity among women aged 18-39. VIASAT6 meanwhile targets a young male audience with popular movies, action and comedy series ranging from Bates Motel and American Horror Story to popular classics such as the Jaws and Saw movies. Both channels are carried by the main cable and satellite operators in Hungary. 
 
ENDS
 
* source: Nielsen audience Measurement, Jan, 2015, SHR %; 18-49 TG; AXN, Viasat 3, Viasat 6.

###

Contact:
Saskia Wirth
Director, Communications (EMEA)
+44 (207) 533-1363
saskia_wirth@spe.sony.com

About Sony Pictures Television

Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 11 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 150 channel feeds available in 178 countries, reaching more than 1.3 billion cumulative households worldwide. SPT also creates original content for and manages the studio’s premium streaming network, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of the cable channel Game Show Network (GSN). SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and DoctorOZ.com.