BEIJING, December 1, 2014 — Huaso Film/TV Digital Production, the joint-venture production company of Sony Pictures Television (SPT) and CCTV6’s HuaCheng Pictures, has concluded a deal with Croton Media to co-produce a local version of the highly popular and critically-acclaimed comedy “Mad About You” for audiences in China. This is the first adaptation of this comedic series in Asia by Sony Pictures Television, a pioneer and industry leader in the scripted formats business.
Based on the Emmy and Golden Globe Award-winning comedy series that ran in the U.S. for seven seasons, “Mad About You” follows a city-dwelling newlywed couple looking to sustain marital bliss despite many hurdles including their careers, families and friends. Huaso and Croton have begun casting the two lead roles and supporting characters; production is slated to start in early 2015.
“With our robust scripted formats business, we have found that hit series have universal appeal. We have chosen to co-produce a local version of ‘Mad About You’ in China because we believe this story about a young couple trying to balance their lives in the big city will be especially relevant to local audiences,” said Dai Huang, executive director, sales, international distribution and acting executive director, international production, Asia, for SPT.
In addition to “Mad About You,” Huaso has produced local versions of other popular SPT scripted and non-scripted formats in China, including talk show “Dr. Oz,” as well as competition series “Raid the Cage” and “Dancing Nation.”
“Mad About You” is the latest comedy to be adapted by SPT, whose portfolio of successful local productions includes “Married…with Children” in 12 territories; “The Nanny” in nine territories; “Everybody Loves Raymond” in five territories; “The King of Queens” in two territories; as well as “I Dream of Jeannie” in India. The studio also recently produced an adaptation of the smash hit, Emmy-winning U.S. drama “Breaking Bad” for Spanish-speaking audiences across Latin America.