Sony Pictures Television

Press Release


SONY PICTURES TELEVISION'S HUASO AND CROTON MEDIA GREENLIGHT CHINESE VERSION OF MAD ABOUT YOU


BEIJING, December 1, 2014 — Huaso Film/TV Digital Production, the joint-venture production company of Sony Pictures Television (SPT) and CCTV6’s HuaCheng Pictures, has concluded a deal with Croton Media to co-produce a local version of the highly popular and critically-acclaimed comedy “Mad About You” for audiences in China. This is the first adaptation of this comedic series in Asia by Sony Pictures Television, a pioneer and industry leader in the scripted formats business.

Based on the Emmy and Golden Globe Award-winning comedy series that ran in the U.S. for seven seasons, “Mad About You” follows a city-dwelling newlywed couple looking to sustain marital bliss despite many hurdles including their careers, families and friends. Huaso and Croton have begun casting the two lead roles and supporting characters; production is slated to start in early 2015.

“With our robust scripted formats business, we have found that hit series have universal appeal. We have chosen to co-produce a local version of ‘Mad About You’ in China because we believe this story about a young couple trying to balance their lives in the big city will be especially relevant to local audiences,” said Dai Huang, executive director, sales, international distribution and acting executive director, international production, Asia, for SPT.

In addition to “Mad About You,” Huaso has produced local versions of other popular SPT scripted and non-scripted formats in China, including talk show “Dr. Oz,” as well as competition series “Raid the Cage” and “Dancing Nation.”

“Mad About You” is the latest comedy to be adapted by SPT, whose portfolio of successful local productions includes “Married…with Children” in 12 territories; “The Nanny” in nine territories; “Everybody Loves Raymond” in five territories; “The King of Queens” in two territories; as well as “I Dream of Jeannie” in India. The studio also recently produced an adaptation of the smash hit, Emmy-winning U.S. drama “Breaking Bad” for Spanish-speaking audiences across Latin America.
 

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Contact:
Michael Maney
Director, Communications
michael_maney@spe.sony.com
310-244-8834

About Sony Pictures Television

Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 11 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 150 channel feeds available in 178 countries, reaching more than 1.3 billion cumulative households worldwide. SPT also creates original content for and manages the studio’s premium streaming network, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of the cable channel Game Show Network (GSN). SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and DoctorOZ.com.