Sony Pictures Television

Press Release


New Teleseries Starring Natalia Reyes, Majida Issa, Julián Román and Ernesto Benjumea Begins Production in Colombia

MIAMI and BOGOTA (July 16, 2014) — Sony Pictures Television and RCN Television announced today that they will co-produce “Lady, La Vendedora de Rosas,” a new original teleseries inspired by the real life story of the meteoric rise and fall of Colombian film star Lady Tabares.

The 70-episode, one-hour teleseries will be produced by Sony Pictures Television’s production company Teleset in Colombia. Production has begun on location in and around Medellín and Bogotá. The series will air on RCN Television in Colombia and is being sold around the world by Sony Pictures Television.

“Lady, La Vendedora de Rosas” follows the true story of a young woman named Lady Tabares from the ghettos of Medellín who is discovered by a famous director and cast in the starring role of “The Rose Seller,” the Colombian film nominated for the Cannes International Film Festival’s coveted Palme d’Or. After making a splash on the worldwide film festival circuit, success follows the award-winning actress and her family. However, her fairy-tale life takes a sudden and scandalous turn when the 20 year-old actress, along with her boyfriend, is implicated in the murder of a local taxi driver. Ultimately convicted of the crime, the real-life Lady Tabares was released from prison last month after serving 12 years of her 26-year sentence.

“Lady, La Vendedora de Rosas” stars Natalia Reyes (“Cumbia Ninja”) as Lady Tabares, Majida Issa (“La Ronca de Oro”) as Fatima Tabares, Julián Román (“La Viuda Negra”) as Treinta y Ocho, and Ernesto Benjumea (“Escobar, el patrón del mal”) as Marco Garcia. Andrea Marulanda (“Metástasis” and “La Prepago”) serves as executive producer; Lina Arboleda (“Metástasis”), Juliana Lema (“Amor en Custodia”) and Pedro Rozo (“El Ultimo Matrimonio Felíz”) serve as series writers.

“From the moment we read the first script, we knew we had something wonderfully unique on our hands. There are many incredible twists and turns that sometimes it is hard to imagine that ‘Lady, La Vendedora de Rosas’ is based on a true story,” says Angélica Guerra, senior vice president and managing director, production, Latin America and U.S. Hispanic for Sony Pictures Television. “We look forward to taking audiences well beyond the familiar headlines for an intimate and revealing look at Lady Tabares and her fascinating and very touching journey.”

“The real-life story of Lady Tabares is a wildly compelling yet paradoxical tale that contains the essential elements of a classic melodrama – a protagonist who overcomes a tragic and haunting past to ascend into stardom, only to then again fall and without the pity of those who once embraced her,” says Fernando Gaitán, vice president of international product for RCN Television. “This is a truly great story with deep connections to our country through film, literature and now television.”

“As we continue to see unprecedented demand for high quality, cutting-edge teleseries, we look forward to adding this remarkable new original series to Sony Pictures Television’s extensive and diverse library of content. Given the story’s notoriety and the fact that there is nothing like it currently available in the market, we anticipate there will be tremendous interest in ‘Lady, La Vendedora de Rosas’ across Latin America, the U.S. Hispanic market and beyond,” says Alexander Marin, senior vice president, distribution, Latin America & US Hispanic for Sony Pictures Television.

Sony Pictures Television, along with Teleset, develops, adapts, produces and co-produces hundreds of hours of original Spanish-language programming a year for audiences across Latin America and the U.S. Hispanic market. The studio pioneered the teleseries genre and today boasts a robust portfolio of top-quality programming like “La Prepago,” “El Mariachi,” “Metástasis,” “En la Boca del Lobo,” and the recently announced “Señorita Pólvora.”



Michael Maney
Director, Communications


About Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global production business operating 21 wholly-owned or joint venture production companies in 12 countries around the world. Sony Pictures Television is a Sony Pictures Entertainment Company.

Sony Pictures Television Sites