Sony Pictures Television

Press Release


SONY PICTURES TELEVISION NETWORKS TO LAUNCH GEM, NEW ASIAN GENERAL ENTERTAINMENT CHANNEL IN VIETNAM


Channel To Feature A Mix Of Popular Programming From Around The Region

GEM Marks SPT Networks’ Second Asian Channel Offering Following ONE

SINGAPORE (October 21, 2013) — Sony Pictures Television (SPT) Networks announced today that it will launch a brand new channel, GEM, which will feature popular general entertainment content from across Asia. The all-new Asian channel is set to launch in Vietnam in January 2014.

GEM is the second Asian content channel offering from Sony Pictures Television Networks, who launched ONE in October 2010. ONE, which offers the latest in Korean dramas, K-pop variety and music programs, is one of the top-rated pay-TV channels in Malaysia, Singapore and Indonesia.

The launch of GEM marks SPT Networks’ second channel in Vietnam. It also operates AXN, which is currently available in SD and HD on all major Vietnamese TV platforms across the country.

Vietnam is one of the fastest growing pay-TV markets in the region. According to a recent study by Media Partners Asia, pay-TV subscribers are projected to grow from 4.8 million in 2012 to 8.1 million by 2020, with both cable and DTH remaining critical growth platforms in Vietnam. Pay-TV advertising is also anticipated to grow during the same time period, from US$108 million to US$209 million1

“While there is an increasingly strong interest in Vietnam for scripted and non-scripted Asian general entertainment content, programming is available only intermittently on various platforms,” says Hui Keng (HK) Ang, senior vice president, Business Operations, Sony Pictures Television Networks, Asia. “With GEM we are bringing Vietnamese audiences the best and most popular shows from across Asia on one dedicated channel.”

GEM adds to SPT Networks’ considerable presence in Asia, where it currently offers five wholly-owned pay-TV channels -- AXN, Sony Entertainment Television, beTV, ONE, and Animax. In addition, SPT Networks has a joint-venture stake in the Indonesian telenovela channel Televiva, which it operates with Dori Media Group.

1 2013 Asia Pacific Pay-TV & Broadband Markets Report, Media Partners Asia

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Contact:
Michael Maney
Director, Communications
michael_maney@spe.sony.com
310-244-8834

About Sony Pictures Television

Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 11 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 150 channel feeds available in 178 countries, reaching more than 1.3 billion cumulative households worldwide. SPT also creates original content for and manages the studio’s premium streaming network, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of the cable channel Game Show Network (GSN). SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and DoctorOZ.com.