Sony Pictures Television

Press Release


Global deal with Space Expedition Corporation announced
First commission confirmed with NED1
London, 25 September 2013: Sony Pictures Television (SPT) is to unveil a new format called Milky Way Mission at MIPCOM, offering broadcasters the opportunity to send contestants into space for the first time in television history. The announcement follows an exclusive agreement between SPT and Space Expedition Corporation (SXC), which is launching a space travel programme for civilians in 2014 and will provide seats on its space flights to participating broadcasters.
Milky Way Mission was created by Tuvalu Media and Simpel Media, which have already secured the format’s first commission with Dutch network Nederland 1 for an eight episode, one-hour series.  The format sees ten celebrities living in a special bootcamp where they undergo a rigorous and intensive training programme in preparation to become an astronaut. Each week the stars face a series of extreme physical and mental challenges to avoid elimination, with final rounds taking place at the launch site in Mojave, California. From G-force simulation to extreme underwater challenges, the aspiring astronauts have to fight to stay in the competition and win the ultimate prize of a trip into space.
SXC is based in The Netherlands and was established to offer commercial travel into space while also serving the goals of science, research and education. Its XCOR Lynx Mark II spacecraft, developed by XCOR Aerospace, take off and land horizontally, reaching an altitude of more than 100km (338,000ft) and transporting one passenger and one pilot per flight. SXC’s Advisory Board includes veteran astronaut Buzz Aldrin, Air France KLM Vice Chairman Peter Hartman, and former Chief of Defence for the Netherlands General Dick Berlijn.
Announcing the agreement, Wayne Garvie, chief creative officer, international production at SPT said:  “For years people have dreamt about the possibility of a show in space. SPT is now poised to  make that dream real, thanks to SXC, the engineering genius of XCOR Aerospace and the format brilliance of Tuvalu and Simpel. While over 100 billion humans have walked the Earth, just a handful have looked back at our planet from space and we will soon be adding to that lucky elite. Testing endurance, agility and bravery, Milky Way Mission is a television format that is genuinely out of this world.”
Michiel Mol, SXC Founder added: “I can't even begin to describe how excited we are about this format. Having the world's most famous pop-stars, athletes and moviestars compete to become an SXC astronaut is literally going to be out of this world.”



About Sony Pictures Television

Sony Pictures Television (, a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 11 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 150 channel feeds available in 178 countries, reaching more than 1.3 billion cumulative households worldwide. SPT also creates original content for and manages the studio’s premium streaming network, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of the cable channel Game Show Network (GSN). SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and