• WINS FIRST COMMISSION FOR GROW MAKE EAT
• LAUNCHES NEW SCANDINAVIAN HIT FORMAT GRILLMASTER
London, 11 September 2013. Sony Pictures Television (SPT) has confirmed the launch of two new lifestyle formats ahead of next month’s MIPCOM. Following a deal with Nice Entertainment, SPT has acquired the international format rights to Grillmaster. The new cooking challenge format launched in Denmark (TV2) and Sweden (TV4) this summer, beating the primetime audience averages in both territories.
In addition, SPT’s new in-house lifestyle format, Grow Make Eat, has won its first commission, with BBC Two, ahead of its international launch to buyers in Cannes next month. Created by Silver River Productions, part of SPT’s international production group, Grow Make Eat sees nine enthusiastic pairs of contestants compete to discover who has the greenest fingers in this ultimate ‘back to basics’ test of horticultural know-how.
Wayne Garvie, chief creative officer, international production, SPT, said: “SPT’s factual formats take a different perspective so this new generation of food shows is taking it out of the kitchen to where it’s really hot. With both Grillmaster and Grow Make Eat, we’re reflecting the authentic passions of real people for the food they grow and make.”
Morten Aass, CEO of Nice Group, said: “As the success on TV4 Sweden demonstrated, Grillmaster has proved itself to be the perfect summer format. Everybody loves a barbecue, which should ensure that Grillmaster’s mix of cookery and competition resonates with audiences around the world. The fact that SPT — one of the industry’s most powerful content providers — has thrown its weight behind the show is a clear vote of confidence in Grillmaster’s international appeal.”
Speaking about Grow Make Eat, Emma Willis, commissioning executive documentaries, BBC said: “We’re really excited about this fantastic new series which will tap into the wave of public interest in growing your own and home crafts from chutney making to floral arrangements. With the cost of living continuing to rise, it’s the perfect time to make the most of our gardens and allotments and get growing with a purpose.”
Created by production company Titan, part of the Nice Entertainment Group, Grillmaster sees amateur chefs compete in a series of cooking challenges in front of a panel of judges. Whether it is battling to make the perfect burger or showcasing their skills in the seafood showdown challenge, the budding BBQ experts showcase their gourmet, grilling skills each week to win the ultimate prize of a publishing deal and the title of Grillmaster of the Year.
Grow Make Eat taps into the popularity of ‘home growing’ as belts are tightened and consumer interest in where food originates gains momentum. Allocated an outside space ready for planting, contestants grow their own produce across one season. At the end of the season they compete in a series of challenges designed to test their skills, from growing the perfect vegetable and flower arranging to creating unique larder items and dishes from the produce they’ve grown.