Sony Pictures Television

Press Release


RACHEL MIZUNO UPPED TO SENIOR VICE PRESIDENT, MARKETING, US DISTRIBUTION FOR SONY PICTURES TELEVISION


CULVER CITY, CA (August 6, 2013) —Rachel Mizuno has been promoted to senior vice president, marketing, US distribution for Sony Pictures Television (SPT), it was announced today by Sheraton Kalouria, executive vice president & chief marketing officer, SPT, to whom she reports.

In this position, Mizuno is responsible all marketing efforts in support of SPT’s first-run and off-net syndication, SVOD, cable and broadcast sales businesses.  This includes overseeing affiliate marketing, media strategy, consumer marketing and promotional campaigns.

“Rachel’s rich experience in the television industry and her commitment to innovation are key to our marketing efforts,” says Kalouria.  “Her deep understanding of the US broadcast syndication business and her exceptional affiliate relationships will help SPT achieve its business goals.”

A 19 year veteran of the television industry, Mizuno started her career working for KSBW-TV/Monterey and KSBY-TV/San Luis Obispo.  She eventually moved to Los Angeles where she worked in sales for Columbia Tristar Television Distribution.  In 1998, Mizuno began working on The Donny & Marie Show in station relations and was soon promoted to director, affiliate marketing and later executive director, affiliate marketing.  Most recently, Mizuno served as vice president, marketing where she oversaw SPT’s affiliate marketing department and developed and managed promotion and media plans for over 1200 television stations in top markets for syndicated programming.  Additionally, she oversaw prominent consumer campaigns for syndicated fare such as The Dr. Oz Show, Seinfeld and for the upcoming The Queen Latifah Show, which launches in September.

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Contact:
Michael Maney
Director, Communications
michael_maney@spe.sony.com
310-244-8834

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About Sony Pictures Television

Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry’s leading content providers, producing and distributing programming worldwide in every genre and for every platform. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 11 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 150 channel feeds available in 178 countries, reaching more than 1.3 billion cumulative households worldwide. SPT also creates original content for and manages the studio’s premium streaming network, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of the cable channel Game Show Network (GSN). SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and DoctorOZ.com.