Miami, FL (July 2, 2013)—Nathalie Lubensky has been chosen to manage Sony Pictures Television’s (SPT) channels in Latin America, it was announced today by TC Schultz, executive vice president and managing director, networks, Latin America and Brazil.
Lubensky will be responsible for the management of SET, AXN and Spin across Spanish language Latin America. The company’s channels in Brazil will continue to be managed by Alberto Niccoli, senior vice president and general manager, channels, Brazil. Both executives will report to Schultz.
“It’s great to have Nathalie on board, bringing her knowledge of SPT’s networks business as well as her branding, marketing and distribution expertise to our channels in Latin America,” said Schultz. “She is creative and passionate and will be a great leader for our channels in Latin America.”
Additionally Russell Kline, senior vice president of operations for SPT’s networks in Latin America and Brazil, will manage operations, shared services and administration for the channels, partnering with Lubensky and Niccoli and reporting to Schultz.
Lubensky most recently served as senior vice president of marketing, for SPT Networks. In this role, she managed the global marketing and branding initiatives for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes.
Previously, Lubensky served as senior vice president, affiliate marketing for media networks across Disney and ESPN where she led brand management, communications, promotions, marketing renewal strategies and marketing efforts to drive and support affiliate distribution for broadcast and cable properties since 2003. She also orchestrated marketing promotions, campaigns and programs that influenced subscriber acquisition and usage for partners such as Apple, DirecTV, Verizon, Time Warner Cable; and increased viewership and demand for content on multiple platforms such as TV Everywhere, iTunes, VOD and Broadband. Prior to this position, Lubensky served as a marketing consultant for the U.S. Fund for Unicef where she managed cross-functional marketing initiatives and created new multi-faceted private sector fundraising partnerships. Before that, she served as vice president, affiliate marketing, MTVN Media Group since 2001.