Sony Pictures Television
SONY PICTURES TELEVISION ARABIA BOOSTS SLATE WITH FOUR NEW COMMISSIONS
5 April 2013: Sony Pictures Television (SPT) Arabia has expanded its non-scripted production slate with three new shows and one returning series in Egypt, Lebanon and Dubai. These new orders follow SPT Arabia's recent success delivering The Voice Arabia for MBC, which generated around 100 million viewers each week.
In Lebanon, SPT Arabia has closed a deal with Future TV to produce a local version of Talpa format Sing It. The first season will run for 14 episodes and offers contestants the chance to express their emotions to another person through music “ be it joy, despair, love or humour. Each contestant chooses the song that best portrays their emotion and is coached by professionals to perform the musical number to their chosen recipient.
In Dubai, SPT Arabia will produce the territory's first local version of Millionaire Hot Seat, SPT's Who Wants To Be A Millionaire? spin-off, following a 26 episode deal with national broadcaster Dubai Television. The spin-off pits six contestants against each other with their only lifelineť being the opportunity to pass on a question to the next competitor in line. Elimination continues until one player is left or all the prize money has gone.
Meanwhile, two orders have been confirmed by SPT Arabia with Egyptian broadcaster Al Hayat. Firstly, Al Hayat has renewed its deal for Millionaire Hot Seat, extending its run with 94 new episodes following the show's successful launch in 2012. Secondly, SPT Arabia has closed a deal to produce an Egyptian version of Let's Make A Deal, the gameshow format owned by Fremantle and represented in the region by SPT.
Ziad Kebbi, president of SPT Arabia, said: SPT Arabia has established itself as the leading international producer of television in the region. We've helped Arab broadcasters establish their own versions of some of the world's biggest entertainment formats and our catalogue of home grown, Arab formats is building momentum in markets such as Lebanon and Egypt.ť
SPT Arabia is a leading producer of scripted and non-scripted television across the MENA region. Its scripted achievements include Arabic versions of Everybody Loves Raymond and Betty La Fea (Ugly Betty), as well as originals such as its Egyptian sitcom, Lessa Badry. SPT Arabia's non-scripted productions have included local versions of The Voice, Jeopardy, Wheel of Fortune and Who Wants to be a Millionaire?.
SPT Arabia was founded in November 2010 with offices in Dubai, Cairo and Beirut. The company represents SPT's extensive catalogue, as well as third parties, across twenty two countries in the Middle East and North Africa.