Singapore / Mumbai, 30 August 2012 - Sony Pictures Television Networks, Asia has appointed Sunil Punjabi as Business Head, India, Networks, Asia, Sony Pictures Television (SPT). Based in the company's Mumbai office, Punjabi will lead its local team in all business functions for SPT Networks, Asia's channels in India including AXN and Animax. Punjabi will report to Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television, who is based in the company's regional office in Singapore.
In addition to overseeing the day-to-day management of AXN and Animax in India, Punjabi is charged with driving marketing strategies to grow the channel brands and to pursue further distribution opportunities. Punjabi will develop business opportunities and channel equity and also lead the team in developing strategy for new channels as well as oversee the development, acquisition and production of content for SPT Networks, Asia's channels in the region.
Punjabi will also work closely with Sony Pictures Entertainment's subsidiary company, Multi Screen Media Pvt. Ltd. (MSM), which oversees advertising sales and distribution for AXN and Animax in India.
Punjabi brings 12 years of well-rounded experience in the Indian media and entertainment industry across key business functions including advertising sales, marketing, theatrical exhibition, business development, production, distribution and operations.
"We are pleased to welcome Sunil to drive our business in India. His acumen and experience across all functions will be key assets to lead our channels to greater heights in one of Asia's largest and most competitive TV markets," said Ow.
Punjabi joins the company from one of India's top three film exhibition chains, Cinemax India Ltd., where he served as Chief Executive Officer from 2010. Prior to that, he served as Senior Vice President for Business Development at Multi Screen Media Pvt. Ltd., where he lead the new media, mobile telephony and syndication divisions' integration with the company's sports and music TV channels.
"Having previously worked with Sunil at MSM, we welcome him back to the family and are very confident that through his relationships within our network, he will be able to take AXN and Animax to the next level. We are excited that for the first time there will be a dedicated Business Head for SPT Networks, Asia channels in India who will build on local viewer expectations," said Man Jit Singh, Chief Executive Officer of Multi Screen Media Pvt. Ltd.
From 2006 - 2010, Punjabi was instrumental in the formation in Fox Star Studios, the joint venture between Twentieth Century Fox and Star TV where he was responsible for business development, movie acquisitions, deal structuring, syndication and exploitation of movie rights across all media platforms. He was also involved in major films including Slumdog Millionaire and My Name is Khan.
From 2000 - 2006, Punjabi supported strategic planning, marketing and advertising sales functions during his tenures at Fame India Ltd, Fashion TV India, and Zee Telefilms Ltd. respectively. He holds an MBA in Marketing from K.J. Somaiya Institute of Management Studies, and a Bachelor degree in engineering from Sardar Patel College of Engineering
About Sony Pictures Television Networks, Asia
Sony Pictures Television Networks, Asia, based in Singapore, was established in 1997 as the Asia headquarters for Sony Pictures Television Networks. It operates five ad-supported 24/7 channel brands in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering 'wickedly juicy' shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
Sony Pictures Television Networks, Asia
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