The population of Russia is 146 million people. Just imagine how much garbage that makes! As beautiful forests are turned to fields of trash, we are encouraging viewers to instead imagine 146 million smiling people and zero waste. The time has come to take action!

Russia's Picture This campaign is seeking to educate people on why change is needed; encourage them to rethink everyday habits by showing how to separate waste, reuse and recycle; and build upon ecological organization and governmental efforts. We hope that by showing everyone what is possible we can inspire them to create the change.