The biggest environmental problem facing Romania today is illegal deforestation, a global crisis destroying two acres of trees every hour of every day. At home, forest management services have inherited unhealthy business practices that have over time reduced Romania?s natural resources and brought the country to a crisis point amounting to 300 million euros of illegally cut wood per year.

Along with the Picture This campaign in Romania, AXN intends to be a powerful voice that draws the attention to the deforestation crisis and, most of all, inspires people to act. We will encourage our viewers to join local initiatives in support of the forest, from volunteering to plant trees, to discarding trash properly instead of in the woods, and notifying the authorities when they see illegal cutting. We want to imagine a better world that includes fairy tale forests for everyone to enjoy.