Poland is drowning in garbage. Single-use items, which are discarded shortly after use, are an increasing problem as people today prefer to throw things away rather than repair them. At the same time, nearly half of the food produced around the world goes to waste!

Changing the way society thinks is a time-consuming process that requires continual action. The aim of AXN's Picture This Campaign is to educate and bring awareness to the people of Poland. We believe that knowing more about the environment and understanding it helps promote healthier attitudes and behavior in the forest, in the park and on the beach. We intend to inspire our citizens to be more aware, to separate their trash and dispose of it properly, to buy recycled products, and in the end teach their own children to appreciate the beauty in nature so they want to take care of it too.