In Asia, we are focused on reducing the use of plastic shopping bags, a leading pollutant on land and in oceans which takes thousands of years to decompose. Through our campaign, we seek to encourage viewers to stop using -- and discarding -- plastic bags in favor of reusable ones. If each individual could reduce their use of plastic on a daily basis, there would be significantly less environmental impact.

We will launch the Picture This campaign to help bring awareness to key issues negatively impacting our natural environment. This initiative will seek to inspire viewers and local communities in which our channels operate to take action to ultimately help protect the environment from further damage.